Craftmerce launches Africa’s first B2B marketplace in Nigeria

In a bid to address issues in marketing made-in-Nigerian products to international retailers, Craftmerce has launched Africa’s first B2B marketplace. When Cynthia Asije, co-founder at Craftmerce, launched her first venture, Adire Lounge, in 2015, one of the biggest problems she encountered was marketing adire to international retailers. They wanted it, but getting it across to […]

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