The Smiley Company has teamed up with Ready to release a SmileyWorld Virtual Fashion Capsule and NFT collection via Epik

Ready, the world’s biggest distributed web3 gaming environment on mobile, today announced a new partnership with SmileyWorld, the lifestyle brand that pioneered the use of Smileys in technology, and EPIK Prime Team, a leading global licensing business that puts brands in video games. The firms will collaborate to produce virtual fashion ensembles for the Ready Games’ app ICON Avatar Fashion Universe. This will be Ready and Epik’s third collaboration with NFT, with their last collection selling out throughout DCentral Miami’s weekend.

“Ready’s innovative NFT technology provides brands and creators the opportunity to elevate fashion collections in the digital space” explains ...