Smart marketing

Image: ShutterstockNatural-diamond brand Rare & Forever, artificial intelligence (AI) is now being used to grade stones and prescreen diamonds for imperfections.
“We’re thankful for the creation of the [existing] modern grading system,” says Chris Croteau, the company’s vice president of marketing and sales. “But it has its flaws.”

Rare & Forever’s proprietary AI grading — an alternati...