✦ Who can compete with Airbnb in Africa?

Hi Quartz Africa members,

Before the pandemic, all eyes were on the promise of Africa’s growing hospitality industry. Jumia’s 2019 Hospitality Report (pdf) highlighted travel and tourism as a leading growth driver for the continent’s economy, and the sector contributed 8.5% of GDP ($194.2 billion) in 2018, up from 7.8% two years earlier. Just a few years ago, hospitality directly or indirectly employed 24.7 million people in Africa, which was the second fastest-growing tourism region in the world, after Asia.

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