Exclusive: Klarna’s new virtual-shopping feature will connect shoppers with sales associates
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The Swedish BNPL company is aiming to replicate the kinds of in-store experiences that online shoppers say they crave.
Swedish fintech company Klarna specializes in letting consumers split up the costs of payments without charging interest. Today, it’s taking one more step toward changing the future of shopping, launching a virtual-shopping feature that allows retailers to provide consumers with the ability to connect with sales associates through chat and video calls in order to get advice, product photos, and demos.