BoConcept launches contest with Mads Berg

BoConcept is marking its 70th anniversary this years: 70 years of iconic designs, craftsmanship and authentic quality. These will be key topics in the new Ekstraordinær Since 1952 campaign running until December.

As part of the celebratory year, BoConcept is collaborating with Danish illustrator and designer Mads Berg, widely known for his modern Art Deco-inspired style, to create illustrations of its most iconic designs. These will be up for grabs through a competition.

The contest will give consumers the chance to win one of 600 limited-edition prints, numbered and signed by the artist, featuring six design icons by BoConcept: the Imola armchair, Charlotte chair, Amsterdam sofa, Madrid tables, Kingston table and Princeton chair, Cupertino desk and Ottawa chair.

Mads Berg illustrations featuring six iconic designs by BoConcept.

To enter the competition, consumers need to sign up to receive the BoConcept newsletter, while existing consumers will be automatically entered into the competition.

In an interview, Berg spoke about his experience collaborating with BoConcept. 

“Art Deco is one of my main influences, but there’s actually more to it than that. It’s one of my sources of...