VBL p.l.c. launches a very attractive loyalty programme

VBL p.l.c. the company listed on the Malta Stock Exchange, forming part of the VBL Group, better known as Valletta Boutique Living, has launched its loyalty programme to its shareholders and partners. The launch coincided with the Group’s 10-year-anniversary, since being founded by CEO, Geza Szephalmi and Group chairman, Andrei Imbroll in 2012.  While describing the launch of the programme as a historic landmark for the Group, Dr Szephalmi recalled VBL’s longstanding motto, also found at the top of VBL’s corporate website: ‘VBL Group – Your Gateway to Valletta.’ This launch further strengthens VBL’s mission statement.  During an event with institutional investors, held at Alchemy Bar in Valletta, one of VBL’s numerous outlets, Dr Szephalmi highlighted the benefits of the loyalty programme. “The programme is aimed to use our business and portfolio to give more to our shareholders and partners,” he said. “The loyalty card enables the holder to receive attractive discounts within an ever-growing cohort of bars, restaurants and other establishments in Valletta owned by the Group, as well as receiving rebates from direct bookings within the Group’s hospitality portfolio, which today...