Brands Just Sort of Assume You’ll Be Drunk Memorial Day Weekend
Hangovers are inevitable. Or at least it seems like, weirdly enough, we’ve all just accepted that they are. And if we haven’t, consumer brands sure have: Memorial Day Weekend—shortened to “MDW” in most press releases we receive in our inboxes—is presumed to be three days of drunken debauchery on the beach (or on a…