Hurry! This 50-inch Fire TV is $99 right now for Amazon Prime Day, down from $470

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Amazon just launched one of the best lightning deals we've ever seen. The company's 50-inch 4-Series Fire TV is now only $99. That's a whopping $370 off the regular list price of $470. At this deal price, the 4-Series is an absolute steal.

The 4-Series is one of the first smart TVs developed by Amazon itself. It boasts built-in support for the Fire TV interface, so using the display is a lot like using a Fire TV Stick. The 4-Series also includes a handy Alexa voice remote so you can easily search for content from all your favorite streaming apps.

Though the 4-Series' picture performance is very basic, the TV does have a 4K screen and it supports entry-level high dynamic range (HDR). For $99, there's nothing to complain about here. Buyers looking for an affordable 50-inch smart TV suited for casual viewing should not hesitate to snag this lightning deal while it lasts.

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