Everton FC’s new identity features iconography chosen by fans
DixonBaxi has built a new identity and digital strategy for Everton FC with a strong focus on the fans. Everton has played the most seasons of any club in the top tier of English football and is known as “the people’s club”. According to DixonBaxi co-founder and creative director Simon Dixon, the new system aims to “connect to the club’s audiences and fans and build on the strength and ethos of...