The Funnel Technique in Qualitative User Research

Summary: The funnel technique is used in user interviews and usability tests and ensures you get rich insights while not compromising validity.

The funnel technique has been around since qualitative interviews emerged as a research method. This technique involves asking broad open-ended questions before gradually introducing more narrowly-scoped open-ended questions, as well as closed questions .

This idea of starting broad before getting more specific is valuable in other types of studies besides user interviews. This technique can help you organize:

This article discusses how the funnel technique can be used in user interviews and in moderated usability tests .