Co-founded by Suchita Salwan and Dhruv Mathur in 2015, LBB had a total revenue of Rs 19.44 crore in 2021-22. "The transaction will enable the company to strengthen its content delivery, drive discovery for brands and make shopping experience more engaging for the customers," Nykaa said in a regulatory filing. Nykaa will acquire 100 per cent stake in LBB in an all-cash deal.
