NFTs Are beating Soccer badly

an auctioneer at Sotheby’s in New York put the hammer down on a part of sporting history: a flying volley by the Barcelona icon Johann Cruyff in a game against Atletico Madrid in December 1973.

Times like these used to occur greatly in collective memory, endowed in “I was there” tales, perhaps dredged up for a YouTube highlights reel or a talking head documentary in some cemetery space on Sky Sports. Today, however, they’re being products chopped up, dressed up, and traded to the biggest bidder. They ...