How Cadbury's "Gorilla" Ad Campaign got the love back
One of the most epic advertising campaigns of all time, "Gorilla" rescued Cadbury Schweppes in 2007 after a "leaking pipe at Cadbury's Marlbrook plant, near Leominster, Herefordshire and this was discovered in January with samples sent to an independent laboratory where a rare strain of salmonella was identified" leading to a recall of over a million chocolate bars, and 37 affected people in the UK. — Read the rest