gevalt!
UTJ always runs some sort of a "gevalt" campaign before the elections, saying how Judaism is being threatened and/or already destroyed and for one reason or another the party itself is under threat of shrinking and not being strong enough to protect the Jewishness of the country or even our own Jewish lives of the frum community. It usually seems to work in some capacity and while the party electorally only grows very slowly and in small bits form election to election, they at least have been pretty stable and held their power.
In this election cycle the campaigning has not ...