At this year’s NYFW, crypto and Web3 take the spotlight in the world of haute couture
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Shows from Vivienne Tam and Tommy Hilfiger seek to bring NFTs and the metaverse into high fashion.
For the second time since the global pandemic, New York Fashion Week has dawned upon the city, bringing a flock of cascading black fabric, billowing sleeves, and sky-high stilettos to the streets of Lower Manhattan. Models drape themselves around town, Perrier water flows, and the glitterati party like it’s 2019; yet, vestiges of the pandemic hide in the crevices. After two years in a digital void, something in the culture has shifted—and this time, NFTs, the techno-pandemic darling, are taking center stage.