Chipotle and Roblox release new item in the metaverse
California-based restaurant chain Chipotle Mexican Grill became the initial restaurant to introduce a new menu item in the Roblox metaverse.
The Garlic Guajillo Steak features tender slices of steak seasoned with garlic and Guajillo peppers and garnished with cilantro and fresh lime. The app was launched via the Chipotle Grill Simulator experience in Roblox and will be available in real-life (IRL) at select Chipotle restaurants across the United Stated and Canada.
The simulator is a virtual cooking challenge based ...