I got a real, made-to-fade tattoo that will be gone in a year, and it's perfect for anyone as indecisive as I am
Rachel Askinasi/Insider
- I recently fulfilled a dream and got a real, made-to-fade tattoo.
- The ink, which is designed to be broken down by the body, was designed by Ephemeral.
- While they applied the tattoo with a needle and ink, it's supposed to disappear in under 15 months.
Rachel Askinasi/Insider
It's daunting! Thinking about the fact that something you want right now might not be something you want at 80 years old.
I'm also an extremely indecisive person, which means that even though I had an idea of what tattoo I wanted, I could never convince myself that I was sure of where I wanted it, what I wanted it to look like, or if I really did want it at all.
As I got older and watched as more friends I knew got inked, and made new friends with people who had multiple tattoos all over, I grew more and more of an itching feeling to get it done myself. But still, I wished I could get one that lasted for a few years rather than a lifetime.
I even started to experiment with more adult versions of temporary tattoos from Inkbox, which I loved, but those were more like stickers that faded too quickly after a week or so.
Rachel Askinasi/Insider
I started to see ads for Ephemeral (a company that developed made-to-fade tattoo ink and has studios in six US cities) on TikTok and Instagram. I was intrigued, but also skeptical. After all, I've gotten got by influencers and their trendy-looking products before.
But when someone I knew had a good experience, I felt like this could be a real option for me. So, I did some more digging.
With each testimonial I read and each video of tattoo progression from day one to month 15 I saw, I grew more confident in this product.
Out of curiosity and a desire to dip my toe in and see what I would be getting myself into, I paid a $20 refundable deposit and filled out Ephemeral's online quiz to see how much more this would cost. (The deposit would eventually go toward the final payment of my tattoo.)
After filling out questions on placement, size, and design inspiration, I was told my tattoo fell under the "subtle" category. I received a price quote of between $195 and $245. (In the end, my tattoo ended up costing $295 total.)
Screengrab via Ephemeral's website
According to the company's website, the ink particles Ephemeral uses are designed to shrink over time, which the company says allows your immune system to remove them from your body.
While the site is very clear in saying fade-time varies depending on everyone's own body, the company estimates every tattoo will fade away in the timeframe of nine to 15 months from when you first get inked.
"But don't worry: your Ephemeral will disappear," the site reads.
There are five factors that the brand says affect how quickly these tattoos fade: placement, body response, skin tone, aftercare, and design.
Rachel Askinasi/Insider
Typically, prospective clients have to wait for appointment drops and book far in advance, but I happened upon a promotion that allowed me to book an appointment immediately.
A brand representative told me that Ephemeral runs and tests different promotions often, and I happened to find it during one of those times. I booked around one week in advance, which gave me plenty of time to finalize my idea for a design, but not enough time to second-guess myself and back out.
Rachel Askinasi/Insider
My local New York Ephemeral studio is in Williamsburg, Brooklyn, just a short walk from the ferry I took from Manhattan.
As I approached the studio, I saw that even the outside of the space looked on-trend with its chic millennial pink and black color-blocked brick and simple signage.
Rachel Askinasi/Insider
The couches and comfortable chairs, marble coffee table, plants, and coffee-table books made this space feel like a living room, which put me and my never-before-tattooed nerves at ease.
A candy cart featured throwbacks like Bazooka bubble gum, candy cigarettes, and staples like chips, nuts, and protein bars. There was also a bowl of Laffy Taffy on the coffee table.
The mini-fridge featured boxed water and Arizona tea products.
Rachel Askinasi/Insider
She walked me through a tutorial on how the ink at Ephemeral differs from permanent tattoo ink.
Then she told me what I could expect from my consultation with the artist, how I should take aftercare seriously, and asked if I had any questions. It was pleasant and relaxed and kept me at ease.
But at the end, she mentioned how if I wanted to make any major changes to the artist's design, I'd likely have to rebook the appointment. This made me worried.
Rachel Askinasi/Insider
The first time I saw his design, my heart dropped. It wasn't what I had envisioned at all and my over-anxious personality kicked into high gear. I was torn between being nice and just saying OK, and actually asking for what I wanted.
Thanks to years of practice and making the wrong decision with that, my logical brain won and I vocalized my concerns. After three rounds of edits — and a sketch from my friend who I brought for moral support — we landed on something that looked like my ideal sketch, but even better.
The artist was accommodating and was able to execute my vision, all I had to do was communicate it clearly.
Rachel Askinasi/Insider
The space was set up with a mirror, a horizontal bed that looked like it belonged in a doctor's office, and trendy-looking cabinets stocked with supplies.
It felt clean and the aesthetic put me at ease.
Rachel Askinasi/Insider
He had printed out three different sizes of the design stencil and held them up for me to choose from. I landed on the biggest one, which is around 1 inch long.
Rachel Askinasi/Insider
He used a cleanser as well as a razor to shave the spot on my arm where the tattoo was going to go. The artist was intentional about not using numbing cream, though.
Thankfully, I didn't feel like I needed it.
Rachel Askinasi/Insider
Once the area was cleaned and ready to go, the artist placed the stencil and transferred that washable ink onto my skin.
Then, he poured out some of the Ephemeral ink into a vial so he could easily dip the needle and complete my tattoo.
I knew it was almost time for the poking to begin, and I felt my heart rate increase. I turned my focus to my breath and tried my best not to think about the impending pain.
Rachel Askinasi/Insider
My toes were curled and my hand was gripping the fabric beneath me so hard that my knuckles turned white.
But once the artist started, I was pleasantly surprised with how little it hurt.
Don't get me wrong, it was definitely painful. But it mostly just felt like I was being scratched by a cat over and over again. I noticed that it hurt the most when he was going over a spot that he had already poked — I thought the new strokes were less painful.
Rachel Askinasi/Insider
I was thrilled that this barely took much time at all. But, that's also because I got a small tattoo.
Larger tattoos are known to take hours and can even happen over the course of several days or weeks depending on the design.
Rachel Askinasi/Insider
It was clear that the team at Ephemeral takes aftercare very seriously. There were three different people who mentioned how important it was.
They explained how the hydrocolloid bandages (referred to as HC patches in Ephemeral-speak) are an important part of keeping my tattoo clean and helping it heal.
Rachel Askinasi/Insider
Wearing the patch was like having a jelly-like extra layer of skin on part of my arm. I was impressed that even the heat of a yoga class or the water in my shower didn't cause it to peel off at the edges, though.
I wore my first patch as instructed for two days until I swapped it out for a fresh one for another two days.
Each patch filled with a light-blue liquid and felt warm to the touch, but the website and the Ephemeral employee warned me this would happen and that it was a normal part of the healing process.
Rachel Askinasi/Insider
Since I first heard about Ephemeral on social media, I wasn't surprised that the studio was primed for Instagrammable and TikTokable moments.
There was a ring light, a painted brick wall, curtains, and loads of other props and spaces where customers could find the right lighting and curate the perfect shot.
Rachel Askinasi/Insider
Over a month out from when I first got inked at Ephemeral, my tattoo is looking good and I'm so happy with it.
There are little details I would change about the design and its placement, but that's why I'm so glad this tattoo is only temporary. If I choose to get it again, or make it permanent, I can make adjustments.
Getting a tattoo that I knew would fade away at some point was an amazing feeling going into it. I was way more at ease and confident in my decision knowing that, worst case scenario, it's not permanent.
So for anyone who, like me, is unsure of whether you want a permanent tattoo, or if you just want a fun design that you don't want to be there forever, I think Ephemeral is a great option.
The only issue is now I want more.
