Qatar, in other words, has been as good as its word: It promised it would put on a show, and it has delivered. No expense has been spared. No stone has been left unturned. Its plans for what might be termed the tournament experience are grand, and ambitious, and spectacular. It is just a shame that they are not, in any way, reflective of what fans want or need, and that they so betray such a fundamental misunderstanding - on the part of both the local organizers and, more damningly, FIFA itself - of what it is that makes a World Cup special.
