Puma puts on inflatable fashion extravaganza at New York Fashion Week

DESIGNERS blew up the rule book with an inflatable fashion extravaganza at the New York Fashion Week this month.

The “Futrograde” show featured elevated high-fashion silhouettes including a teal balloon-like puffer jacket, swollen green plastic pants and a pair of tapered brown trousers with floating arms attached.

It came ahead of German sportswear brand Puma’s 75th anniversary next year.

And the show was designed to capture the label’s past, present and future.

Heiko Desens, global creative director and head of innovation at Puma, told Vogue: “Nobody knows exactly where the future is going, so we allowed ourselves to be experimental”.