Of course, a Maverick can cost almost double that for buyers who choose a fancier trim and pile on the options.
But what are the biggest differences between the cheapest and most expensive models? I drove the bargain-bin Maverick XL and pricier Maverick Lariat to find out.
The Maverick Lariat starts at roughly $26,000, but the one Ford lent me cost right around $35,000, including some options and a destination fee.
From the outside, a few key differences between the XL and Lariat stand out.
The XL gets basic steel wheels, a black grille, and black side-view mirrors.
The Lariat comes with 17-inch aluminum wheels (optional 18-inch ones on my tester), silver trim across the grille, and body-colored mirrors.
I find the XL's stripped-down look charming ...
... but there's no question the Lariat looks less like a work truck.
One of the best things about the Maverick is that it comes with a hybrid engine as standard, giving it an EPA-rated 37 mpg combined.
But if you want all-wheel drive and a bit more grunt, there's also a turbocharged four-cylinder available.
The hybrid Maverick XL droned loudly at high speeds and struggled to make highway passes.
But the Lariat I drove — equipped with the upgraded powertrain — had plenty of power for quick merges and the like. The gutsier engine bumps horsepower from 191 to 250.
My tester with the optional $3,750 Lariat Luxury Package had heated faux-leather seats, an upgraded stereo system, a heated, leather-wrapped steering wheel, and a wireless phone charger, among other upgrades.
The Lariat also adds fairly basic conveniences the XL doesn't have, like push-button start, adaptive cruise control, and dual-zone climate control.
Blind-spot monitoring is a welcome addition.
Now onto the heart of the Maverick and the reason most people will buy one: Its bed.
The XL has a bare-metal bed with some clever DIY-oriented features.
It has stamped slots that let owners use 2X4s as shelves and dividers.
It offers threaded holes so owners can mount their own accessories.
And it offers access to 12-volt power, so owners can wire in lighting.
The Lariat I tested had a bed liner, which made it less slippery to stand on and more durable.
It also came with a handy folding tonneau cover, LED lights, and sliding tie-down points.
The left side came with a power outlet.
The right came with a cubby.
Both trucks bring a lot to the table. The XL is a great budget option that's bare-bones without feeling cheap.
The Lariat adds on useful capabilities and extra comforts for people who can afford to spend a bit more. And if you can't choose, there's always the XLT trim, which fits right in the middle.