Soon you can buy a Peloton at Dick’s
In August, Peloton partnered with Amazon to sell its bikes and other accessories and apparel via the retailer’s website and apps. Today, Peloton announced another partnership with Dick’s Sporting Goods to sell its equipment both online and exclusively in its stores across the US. The partnership marks the first time that its equipment will be readily available for purchase in a third-party retailer’s brick-and-mortar store.
The move to expand its fitness lineup to physical stores beyond the ones Peloton operates isn’t surprising. It’s continuing a plan to improve operations after a disastrous last 18 months that included layoffs, replacing founder and CEO John Foley with a new CEO, and restructuring. Last month, CEO Barry McCarthy...