I tried Rare Beauty's newest lipstick, and it's the most comfortable red I've ever worn

Rare Beauty launched a limited-edition lipstick called Limitless. All of the profits are being donated to support mental health.

• Rare Beauty has launched a limited-edition lipstick in a brown-toned red shade.
• All profits from the product are being donated to the Rare Impact Fund, a mental-health charity.
• I tried the lipstick and loved it — it's comfortable, vibrant, and long-lasting.

Selena Gomez's Rare Beauty is one of the most popular makeup brands on the market, and its latest launch is one example of why.

The company recently announced a new, limited-edition shade of its Lip Soufflé Matte Lip Cream: a brown-toned red called Limitless.

It's being sold on Rare Beauty's website for $20, with 100% of sales being donated to the Rare Impact Fund — the company's mental-health charity.

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I've been a big fan of the brand's lip creams since they first launched in August 2020. But after Rare Beauty dropped lip glosses and lipstick bullets, the original formula fell off my radar.

So when Limitless was announced at the start of October, I figured it was a good time to return to an old favorite. 

I ordered the lipstick on a Monday night, and it arrived the following Thursday morning. It came with a reusable Rare Beauty bag, gratitude cards to fill out, and a sample card of the brand's concealer.

Before using the lipstick, I noticed that it's packaging featured a message about Rare Beauty's charity.

The lipstick tube had "Rare Impact" printed on it, and its outer box featured the message: "100% of sales of this lipstick will go to the Rare Impact Fund to expand mental health services in underserved communities."

I then tried the lipstick and was instantly a fan. It applied smooth and vibrant with only a single swipe, bringing color — and a slight scent of cake — to my lips.

The lipstick is also versatile. I first applied a light swipe and blended it with my fingers for a blotted look but later added a few more coats to make it opaque.

Like Rare Beauty's other lip products, this one lasts a long time — through hours of work, meal breaks, and talking to friends.

But unlike other red lipsticks — most of which smudge and require touch-ups — this one stayed in place and felt comfortable all day.

That said, the main thing I love about the brand's Soufflé products is how unique they are.

They're as long-lasting as other liquid lipsticks, but far more comfortable — so much so that I forget I'm wearing them. The whipped texture also creates a blurring effect that makes your lips look healthy and hydrated.

So if you ask me, a new shade that was created to fund mental-health support is just the frosting on this cake-scented lipstick.