The festival season which starts in mid-August and runs long till early March and when matched with the history of how consumption has progressed over the years, we believe that this year is going to be no different. We are highly positive on consumption stock ideas and Borosil ltd. is one of them. The company commands a 60% market share in microwaveable and heat-resistant glassware products over the last few years. The robust capex plans and upcoming demerger make Borosil our Diwali pick."