New independent British jewellery marketplace launches

Boutee, a new challenger marketplace where people can discover and buy from independent British jewellers, has been launched.

Founded by two brothers from Sussex, Billy and Ethan Ward, it aims to be the “public’s gateway to discover and buy from the best of British jewellery, all in one place”.

Operating as an Etsy-style marketplace, Boutee is jewellery-specific and exclusively sells
high-quality jewellery from top British jewellers. Each jeweller has a dedicated storefront on the marketplace.

Billy Ward said: “We’re incredibly proud to be a brand new challenger marketplace, standing up for and promoting some incredible independent jewellers. We think the whole world should see what they’re making, that’s our goal in a nutshell, and Boutee is how we’re going to make it happen.”