Apple’s Craig Federighi says iMessage for Android would have ‘held us back in innovating’
iMessage is a powerful messaging platform for iPhone users that changed the game for messaging, but over the years, it has also served as a lock-in tactic and even developed a prejudice between Android and iPhone users. In an interview this week, Apple’s Craig Federighi said that iMessage for Android would have been a “throwaway” effort that would have “held [Apple] back in innovating.”
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