Here are 11 journalists’ tweets about how Twitter is losing its “heavy tweeters”
Twitter is losing its most active users and turning into a porn-and-crypto fest as “interest in news, sports and entertainment” wanes, according to Reuters’ Sheila Dang, who saw internal research from the company. Also check out “What happens to journalists after Twitter?” and “Someday soon, you will tweet for the last time.”
Heavy tweeters are people who log onto Twitter 6-7 days a week and tweet 3-4 times a week (doesn't seem like a lot). These super users have been in "absolute decline" since the pandemic began, according to Twitter's research
— Sheila Dang (@Sheila_Dang) October 25, 2022
"Heavy tweeters" who log on every day and tweet >3 times a week:
– are less than 10% of overall users
– generate 90% of tweets
– generate 50% of global revenuehttps://t.co/dWjeLZdYO0Compulsive tweeters are a minority of the users, a majority of the business, and in decline.
— Derek Thompson (@DKThomp) October 26, 2022
heavy tweeter here
The platform has gotten demonstrably worse since the pandemic began. I regularly get vile, personal, disgusting comments, none of which apparently violate the terms of use. So many women I know who also use this platform experience the same https://t.co/LleSCnUUfb
— Kate Smith (@byKateSmith) October 26, 2022
Damn I have few notes:
1) it deprecate tweets with links, I used to come here to find stuff to read and now it’s all just Trojan horse 457-tweet threads with the link to the article in the last one
2) see above re threads they are obnoxious to do and read https://t.co/ISNRZXRFdY— Casey Johnston (@caseyjohnston) October 25, 2022
Look under the hood at twitter and… it’s gnarlier then you think. And/Or: If you have the sense that this place is emptying out… you’re right.
“It seems as though there is a significant discrepancy between what I might imagine are our company values and our growth patterns.” https://t.co/t6QSwXRX4s
— Peter Kafka (@pkafka) October 25, 2022
Is porn twitter like regular twitter but for porn? Like are there thread guys and main characters etc, but it's all porn? Incredible that this parallel universe may exist alongside the twitter we know & love, thriving but completely invisible to us https://t.co/eLSrYMbePi
— Tom Gara (@tomgara) October 25, 2022
Twitter slowly being eaten alive by porn and crypto content is how I want this story to end https://t.co/paxMpkJbIo
— Katie Rogers (@katierogers) October 26, 2022
Yes, yes, many jokes to be made, but the culture/algorithm/whatever on this app increasingly rewards ironic cruelty and it just sucks to be here. Fine if you’re a guy that thrives in the quote dunk economy, less fine otherwise, I guess https://t.co/BBWHRGfOlm
— Anne Thériault (@anne_theriault) October 26, 2022
funny as this definition of “heavy tweeter” is, it makes sense: twitter is a place where the better your posts do, the more unpleasant and unusable the site becomes. it’s a borderline-comical incentive structure that basically guarantees super users will eventually leave https://t.co/WT37pg0xOB
— Nathan Grayson (@Vahn16) October 25, 2022
Similar to the news org I heard define a "loyal reader" as someone who reads at least three articles a month… A lot of power law distributions out there! https://t.co/AGuHaiO9H2
— Rasmus Kleis Nielsen (@rasmus_kleis) October 25, 2022
Consistent with a scenario where the journos are the last to turn out the lights, because it’s harder to replicate the utility of lots of breaking news/analysis in real time, but audiences and everyone else have moved on. https://t.co/4dLWFIkp2S
— Benjy Sarlin (@BenjySarlin) October 26, 2022