Citizens Pay: Buy-Now-Pay-Later For the 21st Century
Sponsored Content by Citizens Pay
In the days before credit cards, consumer technology retailers helped their customers buy expensive TVs and appliances “on time,” in installments, or via revolving credit, all now grouped under the rubric “buy now, pay later” – or simply BNPL.
Citizens Pay transports the traditional BNPL idea into the modern era, offering consumer electronics retailers a fast, seamless solution for customers to easily finance pricy digital devices and appliances at either the point-of-sale or through e-commerce.
In this exclusive TWICE interview, Gaurav Sethi, chief strategy and product officer for Citizens Pay, explains how:
- Citizens Pay combines Point of Sale Lending and Buy Now Pay Later, giving consumers flexibility in payment options away from credit cards, and offering merchants a complete, embedded finance solution that drives deeper customer relationships.
- Citizens’ robust compliance infrastructure gives its Citizens Pay a leg-up on consumer financial protection, offering a simple, safe, and responsible way for consumers to pay for purchases in fixed, monthly payments
- With Citizens Pay, consumer technology retailers can implement custom financing options that specifically suit their business, and easily build new product categories such as subscriptions and bundles
- Dedicated credit lines with each merchant partner can prompt repeat customer purchases
- Citizens Pay is designed for easy setup, to support the individual consumer technology merchant needs, and to best meet the financing needs of a retailer’s customers
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