Gen Z voters could tip the midterms. Here’s what brands are doing to engage them

Getting younger voters to the polls is a high-stakes issue in every election, and doubly challenging in the age of TikTok.

Making change in America is simple in theory: Cast a vote to make your voice heard. But in practice, democracy is never that easy, and the country’s youngest voters face unique obstacles to casting their ballots in this year’s midterm elections.

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