South Carolina standout Aliyah Boston inks NIL deal with Orangetheory including a signature workout
Keep up with Aliyah if you can.
One of college basketball’s biggest and most accomplished players is set to build on an already wildly successful calendar year.
Aliyah Boston, a 2022 National Champion, Final Four Most Outstanding Player and Naismith Player of the Year (the list goes on), has landed a name, image, and likeness deal (NIL) with Orangetheory Fitness.
The standout South Carolina Gamecock forward spoke with For The Win about her partnership with the global fitness brand.
“The Orangetheory workouts are very well-rounded,” said Boston. “You get a little bit of everything.”
Orangetheory Fitness, a female-founded company, is a total-body, group workout that utilizes Heart Rate Based Interval Training to help individuals meet their fitness goals.
“I’m gonna try to get everybody (to do an Orangetheory workout). I think the investment is truly something you really can’t find anywhere else, and the way that they (Orangetheory) are all about female empowerment is truly something special.”
Boston’s deal comes with a membership of her own, and VIP classes for her coaches and teammates. More importantly, the partnership allowed Boston and Orangetheory to work together to create a customized workout that enables the star athlete to showcase to members all that goes into her being one of the world’s elite athletes.
In-studio Orangetheory members will see Boston appear on screens as she leads and instructs participants through a specific part of the training.
The workout is called “Shot Clock.”
“There are a lot of things that go into the Aliyah Boston workout (Shot Clock),” Boston told For The Win. “Things that I did in the off-season to prepare me for last year — some agility drills, some medicine ball workouts, and some core workouts. They (teammates) definitely might hate me but it’s gonna be so fun. It’s gonna be a party.”
South Carolina women’s basketball players, coaches and anyone else with interest in taking the “Shot Clock” workout can do so beginning on Thursday, November 10th at participating Orangetheory studios nationwide.