USSF ensures Allstate continuance with new multi-year national teams deal
November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.
Allstate will be a title partner on a ‘top tier’ US men’s national team and women’s national team match annually. The multi-year deal was facilitated by Soccer United Marketing, the business partner of the federation, but no terms were disclosed.
Allstate will be designated a presenting partner and there will be brand crossover and activation across broadcast,
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