When it Comes to Black Consumers, Advertisers Are Leaving Money on the Table
Black consumers have money to spend. Black buying power in the U.S. is estimated to grow to $1.98 trillion by 2025. But when it comes to reaching us with effective advertising, most brands are missing the mark. We don’t even need to revisit the hot mess that was Juneteenth, with Walmart’s ice cream, Dollar Tree’s head…