Harry Styles Strikes a Playful Pose in Gucci HA HA HA Campaign Photos

Harry Styles is the star of a new fashion campaign from Gucci.

The fashion house presented their Gucci HA HA HA campaign on Thursday (November 3), featuring the “Watermelon Sugar” superstar.

“Play, friendship, passion, a tale of vanity set free, a shared vision of a men’s world as an instrument of the avant-garde for the renewal of culture, the practical and everyday use of a ‘dream wardrobe,’” Gucci declares in a statement.

Watch the campaign video inside and read what Harry Styles had to say…