In the early 2000s, the Japanese racehorse Haru Urara became something of an international celebrity. This was not because of her prowess on the track. Just the opposite: Haru Urara had never won a race. She was famous not for winning but for losing. And the longer her losing streak stretched, the more famous she grew. She finished her career with a perversely pristine record: zero wins, 113 losses.