Vegemite releases merch for summer festivals

Vegemite is expanding its foray into fashion with the release of a summer merch capsule collection, which the company says has been designed for the upcoming festival season.

Available only from the brand’s “Mitey Merch” store, the range includes both old styles and new arrivals, including tees, shirt and shorts sets, cropper shirts, a legionnaires hat, and a bum bag.

“We’re thrilled to be spreading the love with fans with the release of our summer merch lineup,” said Jess Hoare, marketing manager at Vegemite.

“Just as the spread is an Australian staple, so too are our summer festivals, and this epic lineup is sure to heat up the battle of the most uniquely Aussie festival looks,” said the company.

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