Adidas Gets a Retro Wellness Makeover With New Sporty & Rich Collaboration
Adidas and Sporty & Rich will release their first-ever collaboration, casting three sneakers and athleisure in an '80s collegiate palette.
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Adidas’ latest partnership features a sporty wellness twist — literally, thanks to its upcoming collaboration with Sporty & Rich.
Debuting on Nov. 22, the German athletic giant’s newest Adidas Originals collaboration merges with the Los Angeles-based sportswear brand. The unisex line, drawing inspiration from vintage sportswear and Sporty & Rich’s own focus on self-care, features an array of relaxed pieces in tonal hues of cream, burgundy and kelly green.
Ribbed sports bras, low-slung track pants and zip-up track jackets in this trifecta of hues are accented by Adidas’ own three stripes, as well as minimalist lettering from each brand for a collegiate feel. Completing the clothing lineup are matching striped T-shirts, given a nonchalantly luxe makeover in the accompanying campaign when paired with slouchy cable-knit sweaters, pearls and crisp collared shirts — sporty and rich, indeed.
Of course, an Adidas collaboration wouldn’t be complete without a brand’s revamped take on its signature shoes. When it came to Sporty & Rich, creative Emily Oberg chose to bring the collection’s same preppy color palette to Adidas’ own Campus 80, Samba OG and Stan Smith sneakers — each a low-top, lace-up pair that adds a relaxed casualness to any ensemble. Oberg’s version of the Stan features suede burgundy uppers topped with white stripes, while the Campus 80s include matching colored trim across white leather uppers.
However, the Samba gets the greatest makeover with beige, white, cream and green paneling, bringing the classic silhouette a retro sporty spin. Uniting the sneaker trip are their attached accessories: each comes complete with a pearl-trimmed Sporty & Rich x Adidas key ring.
Adidas and Sporty & Rich’s first collection launches on Nov. 222 on Sporty & Rich’s website, as well as Adidas’ own Confirmed website.
In other Adidas news, the brand recently appointed Bjørn Gulden — formerly of Puma — as its CEO, effective on Jan. 1, 2023.
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