How I’m A Celeb winners have cashed in with Primark deals, undies brands & TV gigs as underdog tipped to make millions
THIS year’s campmates may have fallen short of cashing in on their Dingo Dollars, but if the fates of past winners are anything to go by they can look forward to better fortune on the outside.
Hollyoaks actor Owen Warner is currently hot favourite to take the jungle crown, and set to top up his £65,000 appearance fee with brand deals and TV show offers.
Here we reveal how previous winners have cashed in since winning the ITV show.
Harry Redknapp – worth £14.5m
Football legend Harry Redknapp was a pretty big deal before he won I’m A Celebrity in 2018, helping him bag a £500,000 pay cheque just to be on the show.
He won over viewers with his affable nature and sweet references to wife Sandra – and landed some pretty sweet deals afterwards.
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His love of stodgy puddings saw him cast in a now infamous Jam Roly Poly advert for GoDaddy, and he was paid a reportedly six-figure sum to become the face of the McDonald’s ads with son Jamie.
He and wife ‘Sarn’ also starred in FootAsylum’s 2020 Christmas ad – and he often advertises products to his 1.4million followers on Instagram.
More TV offers rolled in for Harry, 75, who has fronted two series of Harry’s Heroes and Sandbanks Summer on ITV, and various Sky1 shows with Jamie – and he even had a cameo in EastEnders last year.
He’s even brought out a few books, including The World According To Harry and When Harry Met Sandra, about their love story.
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Gino D’Acampo – worth £8m
TV chef Gino D’Acampo was a relative unknown when he entered the jungle in 2009, but that all changed after he won.
The 46-year-old, who has a £1.25million mansion in Hertfordshire as well as a home in Sardinia, is now a multi-million pound brand, boasting 1.5 million Instagram followers.
He’s a familiar face on telly, having presented cookery shows Let’s Do Lunch with Melanie Sykes and Gino’s Italian Escape.
He also stood in as team captain on Celebrity Juice, presented the revival of Family Fortunes, and fronted a hilarious travel series with Gordon Ramsay and Fred Sirieix.
Last year the Italian chef got his wife Jessica and their three kids in on the act with Gino’s Italian Family Adventure – and he’s got another six-part series, Gino’s Italy: Like Mamma Used To Make, coming out soon.
Gino opened a chain of restaurants in 2013, and now has many across London and Manchester.
He’s also published 15 cookbooks and last year launched a property company.
Stacey Solomon – worth £5m
Since being crowned Queen of the Jungle in 2010, Stacey Solomon – who shot to fame on The X Factor – has put her singing career on the back burner to focus on her TV work.
The show landed her an advertising campaign with Iceland – replacing Coleen Nolan – a dating show on Sky Living, and a presenting job on the I’m a Celebrity spin-off, Extra Camp.
Stacey also bagged a regular slot on Loose Women, for a reported £3,000 an episode.
She has also landed various fashion and beauty deals, including collections with Primark and In The Style – which sold out of 80 per cent of products in its first two weeks, racking up sales of £1.5million.
In recent years, Stacey has become a cleaning influencer, treating her 5.4million Instragam followers to organising tips and makeovers, and a string of bestselling Tap To Tidy books.
She also fronts her own lifestyle show, Sort Your Life Out, which sees her bring order to chaotic and cluttered family homes.
But I’m A Celebrity didn’t just help her career, as she met her husband – fellow winner Joe Swash – through the show.
They now live in £1.2million Pickle Cottage in Essex and have five children between them – Joe’s son Harry, 15, Stacey’s sons Zachary, 14 and Leighton, 10, plus their shared kids Rex, four, and one-year-old Rose.
Giovanna Fletcher – worth £5m
Before I’m A Celebrity Giovanna Fletcher was arguably most well known for being McFly singer Tom Fletcher’s wife – aside from an interview she did with the Princess of Wales on her podcast Happy Mum, Happy Baby.
But being crowned Queen of the Castle in 2020 boosted her profile even further – with her now having 2million Instagram followers.
She went on to publish her sixth novel Walking on Sunshine, and landed collaborations with brands including candle company SevenSeventeen and Avon.
The 37-year-old – who has three sons with Tom – even starred in stage play 2.22: A Ghost Story at the Gielgud Theatre.
Last year she also hosted a six-part podcast series Journey to the Magic… with Walt Disney Travel Company.
Vicky Pattison – worth £4.2m
Vicky Pattison had already made her name in Geordie Shore and fronted her short-lived courtroom show Judge Geordie by the time she entered the jungle.
But after beating George Shelley and Ferne McCann to the crown in 2015, she upped the ante with a regular slot on Loose Women, which she quit after nine months.
She went on to present Extra Camp, and landed a presenting slot on This Morning as well as becoming team captain of C5 game show It’s Not Me, It’s You.
Three years after her win she returned to the jungle in the Aussie version of the show, finishing fourth, and was a finalist on Celebrity Masterchef.
Most recently she fronted a documentary called Vicky Pattison: Alcohol and Me.
She has published several books and bagged fashion tie-ins – including a lingerie line with Pour Moi and a handbag collection with LRM.
Plus she’s got her own beauty brand called No Filter which she advertises to her 5.2 million followers alongside ‘keeping it real’ selfies.
Joe Swash – worth £1.5m
Joe Swash took the jungle crown in 2008 and went on to front the spin-off show, Get Me Out of Here… Now! for 10 years.
The former EastEnders actor, 40, was declared bankrupt in 2009, over a £20,000 tax bill, although his agent denied financial difficulty and said there had been a mix-up.
Since then, as well as lucrative panto roles, Joe’s win has led to a role as team captain on TV game show’s Hole in the Wall and Fake Reaction and CBBC show Gimme a Break.
In 2020 Joe – who has 1.9 million followers on Instagram – added another feather to his cap when he won Dancing on Ice.
Best of all, his long connection to I’m A Celeb led to him meeting Stacey – making them the ultimate jungle power-couple.
Jacqueline Jossa – £1.2m
Jacqueline Jossa left EastEnders before entering the Jungle in 2019, and the gamble paid off when she was crowned Queen.
She has since hinted she would be interested in going back for “the right storyline”, but she’s not short of cash.
Jacqueline, 30 – who has two children with husband Dan Osborne – is now a fashion icon having released multiple collections with In The Style.
She’s also launched a beauty range called Nixie, which she regularly advertises to her 3.5million Instagram followers.
Scarlett Moffatt – worth £1m
Scarlett Moffatt, 32, quit Gogglebox when she headed to the jungle in 2016, beating Joel Dommett and Carol Vorderman to claim the crown.
The show boosted her career, opening up presenting opportunities including Extra Camp, which she co-hosted for two series, and the short-lived Streetmate reboot in 2017.
She even appeared in documentary The British Tribe Next Door, alongside her family, in a four-part series living within a remote Namibian village.
Scarlett also landed a slot on Ant And Dec’s Saturday Night Takeaway in 2017, but was dropped two years later.
The 32-year-old has published a bestselling autobiography and hosts several podcasts, as well as landing lucrative collaborations with shoe brand Deichman and Jet 2 Holidays.
On top of all that, she’s still approached by brands, like Three Mobile, to advertise them to her 2.3 million followers on Instagram.
And most recently, Scarlett fronted documentary Britain’s Tourette’s Mystery: Scarlett Moffatt Investigates on Channel 4.
Georgia ‘Toff’ Toffolo – worth £800k
Made in Chelsea star Georgia ‘Toff’ Toffolo struck up an unlikely friendship with Stanley Johnson in the 2017 series of I’m A Celeb, which she eventually won.
And she has since popped up on TV with him in Celebrity Gogglebox and Celebrity Hunted, although they were both for charity.
After I’m A Celeb, Toff was offered a regular role on This Morning and appeared on Celebs Go Dating.
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After releasing an autobiography in 2018, she struck a four-book deal with Mills and Boon for her steamy Meet Me In… series.
The 28-year-old, who has 1.7million Instagram followers, also landed collaboration deals with fashion house Shein and lingerie brand With Love Lilly.