Home medical equipment is about to get a big design upgrade

Boom Home Medical wants to remove the stigma from home health products, starting with a pastel-colored bedside urinal that looks like a flower vase.

By 2025—and for the first time in U.S. history—there will be more people over the age of 65 than people under the age of 13. That’s 75 million baby boomers aspiring to age with dignity in a market that is all but ready to support them.

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