Prince Harry said he loves shopping annual discounts at TK Maxx, but the retailer says it doesn't 'do sales'

The duke also says in his memoir he preferred to load up on Gap and J.Crew styles, but TJX stores do not appear to carry those brands.

• Prince Harry expressed a fondness for discounted clothes in his new memoir, "Spare."
• In it, he said he would shop the "once-a-year sale" at TK Maxx, the UK equivalent of T.J. Maxx in the US.
• But parent company TJX said it doesn't "do sales," instead offering "savings all year round."

Royals: they're just like us!

So it would seem on reading a passage from Prince Harry's new memoir, "Spare," in which he describes the hassle of staying well-dressed on a budget.

"Each year I received from Pa an official clothing allowance, but that was strictly for formal wear. Suits and ties, ceremonial outfits," he wrote, referring to Charles, now king of England.

For everything else, he was apparently on his own, and keen to score a deal and save time.

"For my everyday casual clothes I'd go to T.K. Maxx, the discount store. I was particularly fond of their once-a-year sale, when they'd be flush with items from Gap or J.Crew, items that had just gone out of season or were slightly damaged."

"If you timed it just right, got there on the first day of the sale, you could snag the same clothes that others were paying top prices for down the high street!" he continued. "With two hundred quid you could look like a fashion plate."

But that comment raised eyebrows among devoted Maxxinistas.

"We don't actually do sales," a TJX spokesperson told Express, though the company is "delighted" that the Duke of Sussex is a fan of the brand.

"Instead, we offer great value, style, and savings all year round," the spokesperson added.

TJX did not immediately respond to Insider's request for comment.

Still another problem with Prince Harry's story is that neither Gap nor J.Crew appear to be carried at TK Maxx — searches for each on the company's website yield no results, and Insider has asked for clarification from all three brands.

Of course, there is the possibility that the 38-year-old was talking about his days as a teenager two decades ago, when the promotional strategies and brand offerings may have been a bit different than they are today.