Mumbai (Maharashtra) [India], January 13 (ANI/PNN): Digital Marketing is the fastest-growing industry. It is growing at a rate of 25 per cent to 30 per cent per year, as per the research. Because of the shift in marketing trends, digital marketing is becoming more critical than ever. Digital marketing strategies, on the other hand, differ from more traditional marketing strategies of the past. It is based on data and analytics, is personalized rather than generic, is delivered through Social Media Marketing and broadcast media, is interactive and "always on" rather than static and infrequent, and is iterative rather than pushed out as a single campaign.