For far too long the women’s game had to draw its identity from the men’s version. Shafali Verma was the Virender Sehwag of the women’s game and so on. No more. With Rs 951 crores paid for broadcast rights and Rs 4,669 crores for the five franchises, the women’s game now has an identity of its own. It is a brand. Though equality is still some distance away, the market has responded well with corporates coming forward to invest in the women’s game.
