The nickname "March Madness" wasn't associated with the tournament until the early 1980s, but the moniker has a long history.
In 1982 former NBA superstar Patrick Ewing was a freshman playing with the Georgetown Hoyas when the term was first used in reference to the tournament.
According to The Chicago Tribune, CBS broadcaster Brent Musberger called the event "March Madness" during live coverage that year. The nickname was actually coined by Illinois High School Association official Henry V. Porter in 1939 when he wrote an article for the IHSA magazine titled "March Madness."
The name took off as the title for the state's high school basketball tournament in the 1940s, and by 1977, the IHSA began licensing the phrase to brands like Wilson Sporting Goods and PepsiCo.
After the term became closely associated with the NCAA tournament, the IHSA sued NCAA sponsor GTE to stop it from distributing a video game using the "March Madness" name in 1996.
The IHSA and the NCAA created a joint organization later that year, giving the March Madness Athletic Association the trademark rights to the phrase, the outlet reports.