WWE and UFC merge to form USD 21 bln sports entertainment company
Washington [US], April 4 (ANI): Two iconic global sports entertainment brands -- World Wrestling Entertainment and Endeavor Group Holdings-owned Ultimate Fighting Championship (UFC) -- announced they have signed an agreement to form a new entity.
The transaction values UFC at an enterprise value of USD 12.1 billion and WWE at an enterprise value of USD 9.3 billion.
Upon the close of the deal, Endeavor will hold a 51 per c