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Апрель
2023

Elon Musk’s obsession with blue checks is a verified problem

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Illustration: Laura Normand / The Verge

“Elon [Musk]’s Twitter deal certainly must also rank as the most time-adjusted value-destructive leveraged buyout of all time,” says William Cohan, writing for Puck. While Musk has estimated Twitter’s value as $20 billion in a March 31st email to employees — meaning its value dropped by more than half after the $44 billion acquisition — Twitter’s actual value is even lower than that. The banks still own $13 billion of Twitter’s debt and can’t sell it for more than 50 cents on the dollar, Cohan says. “The destruction of $37.5 billion in value in less than six months must have set some sort of Wall Street record.”

Musk already biffed it with advertisers: revenue has fallen by half since October, Bloomberg reports. Historically, ads were...

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