The renewal of IPL sponsorships post the 2023 season, BCCI home series title and central sponsorship along with team India sponsorship, BCCI home series media rights, and the inaugural season of WPL in March 2023 will be the tipping point for Indian cricket, the report said. Cricket has cornered 85 per cent of the sponsorship spends, while emerging sports like football, kabaddi and marathon have had to contend with 15 per cent, the report said, adding that there has been a massive upsurge in sponsorships in the emerging sports.
