Michael Jones Jeweller unveils revamped Northampton showroom
Michael Jones Jeweller has revamped its showroom in Grosvenor Shopping Northampton as part of a seven-figure investment programme to create a “luxurious” new look for customers.
The luxury jeweller concealed a diamond in a specially commissioned ice sculpture to commemorate the opening of its expanded town centre store.
The independent jeweller, which is run as a co-operative, has had a presence in the town for more than 100 years and will be extending into the former Burton’s unit in the shopping centre – a store it previously occupied back in the 1970s.
The new store will feature a number of concessions, with dedicated areas for major watch brands including Longines, Bremont and Tissot.
Jewellery suppliers such as Brown and Newirth, FOPE, and Ti Sento will have fully branded counters alongside existing brands including Gucci, Baume and Mercier, and Raymond Weil.
The store will also feature a new upstairs area with a private consultation room and a staff training area.
Opening day will also see a range of special offers run in partnership with Northampton Saints, with player appearances, giveaways and “luxury” hospitality packages available for a limited number of customers.
The revamped unit becomes a flagship store at the Market Square end of Grosvenor Shopping Northampton, while work continues on the multi-million-pound redevelopment of the area.
The redesigned store will stage a ribbon-cutting ceremony led by Anne Jones, the wife of the original founder, on 15 April 2023.
Shoppers can enter a competition to win a stunning half carat diamond worth £2,300 by guessing how long the giant ice sculpture will take to melt, revealing the sparkling gemstone.
Thomas Sinclair, branch manager, said: “When we first embarked on this project we wanted to create something truly special, underlining our commitment to Northampton town centre and giving our customers an unforgettable retail experience. We are thrilled with the results and we can’t wait to welcome back shoppers to see the new store for themselves.”
Stuart O’Grady, managing director of Michael Jones Jeweller, added: “Retail in the 21st Century has to be an experience if it is to compete with online sellers. We want our customers to sit down in a lounge area with a glass of champagne while choosing their wedding rings.