Walmart seems to be gunning for disenchanted Amazon shoppers with its new website redesign

Say hello to ‘rich imagery,’ ‘live video,’ and a ‘new social-inspired scroll.’

Amazon Prime U.S. memberships may have fallen for the first time ever last year—at least according to one estimate—leaving its rival Walmart ready to lure over disgruntled shoppers. Yesterday, the retail giant unveiled a polished overhaul of its website and app to make them more engaging and personalized. Both appear to borrow heavily from Amazon. They feature a checkerboard of eye-grabbing photos, plus catchier names for categories, deals, and seasonal promotions—”Fun decor under $20″ or “Your Peeps HQ.”

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