Olympian Sharron Davies leads Nike boycott after they use trans influencer to promote women’s sportswear

NIKE was threatened with a boycott last night for using a transgender influencer to promote its sportswear for women.

The brand paid Dylan Mulvaney — who identifies as a woman but has not had surgery — to wear its sports bra and leggings.

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Olympic swimmer, Sharron Davies, worries Nike’s actions have set back attempts to protect female sport[/caption]

But Olympic swimmer Sharron Davies claimed Dylan’s Nike-sponsored posts had set back attempts to protect women’s sport.

She said: “The ad feels like a parody of what women are — that Nike would do this feels like a kick in the teeth.

“The only way we can make these companies sit up and listen is to boycott with our wallet — it’s the only thing they listen to.”

Comedian and actor Dylan, 26, was born male but uses the pronouns “she/they” and has a huge following online.

But her appearance in ads for Bud Light provoked a similar furore.

Sharron, 60, said she was a poor choice to promote sports bras as she had nothing to fill one.

And transgender US media personality Caitlyn Jenner, a former Olympic gold medal-winning decathlete, told Nike: “Stop trying to erase women.”

Nike said: “We welcome comments that contribute to a positive, constructive discussion. Hate speech will be deleted.”