LinkedIn teams up with CLEAR on verification features

LinkedIn is making it easier to prove you are who you say you are on your profile. The platform is adding new identity verification features that will allow users to confirm their name and employer, and it doesn’t involve paid subscriptions or blue checkmarks.

With the update, LinkedIn is rolling out three ways its members can confirm their identity. The company is partnering with CLEAR — yes, the same CLEAR that can get you to the front of security lines at airports and other venues — to check that the name on your ID is the same as the one on your profile. The process is free but does require sharing a U.S phone number and government-issued I.D.

LinkedIn is also offering a feature for verifying where you work that’s a slightly less involved process. To confirm your employer, you’ll need to enter a verification code sent to your company email address. In both cases, once the verification is complete, a “verification” field will appear on your LinkedIn profile that states what details have been verified.

Alternatively, some users will be able to verify both their identity and employer at once via a partnership with Microsoft Entra, which creates workplace IDs for companies that enroll its program. LinkedIn says the Entra partnership will be rolling out at the end of the month to employees of the “dozens” of companies currently in the program.

LinkedIn previously added phone number and email verification features last year, but those checks were only visible if you tapped into a slightly hidden “about this profile” field. The latest changes add a prominent “verifications” section that will appear directly under a user’s profile details.

Notably, the company is orienting its verification around confirming its members identities, rather than checkmarks or other specialized features. And, unlike Meta and Twitter, LinkedIn is opting to keep verification separate from its paid subscriptions. That also means that having a verified profile doesn’t come with any additional advantages, at least for now. But it could offer an extra layer of protection for those wary of fake accounts, impersonators or other scammers.

This article originally appeared on Engadget at https://www.engadget.com/linkedin-teams-up-with-clear-on-verification-features-130029062.html?src=rss