How TikTok and Gen Z are driving the new nostalgia in advertising
Ad insiders weigh in on why brands’ (including Disney, Burger King, MLB and KFC) obsession with the past—and how TikTok and Gen Z are driving the new nostalgia.
Ad insiders weigh in on why brands’ (including Disney, Burger King, MLB and KFC) obsession with the past—and how TikTok and Gen Z are driving the new nostalgia.